(and the one I recommend to almost all my clients)

There are a lot of email platforms out there. And I’ve worked inside most of them – Mailchimp, Flodesk, ActiveCampaign, MailerLite, even some clunky custom setups.

But when it comes to ease, function, and not making me want to cry when I need to update a welcome sequence? Kit (formerly ConvertKit) wins. Every time.

I recommend it to almost every client I work with, and it’s the platform I use for my own business too.

Easy to Use, Even If You’re Not “Techy”

One of the biggest reasons I love Kit is that you don’t need to be a tech wizard to use it.

The interface is clean. The email builder is simple. And the automations are visual, so you can see what’s happening and where things connect.

You can tag subscribers based on what they click, create opt-in forms in minutes, and set up entire evergreen funnels without getting lost in a sea of menus.

Affordable for What You Get

The free plan is a great starting point if you’re just getting your list off the ground, and the paid plans scale with you as you grow. There’s no sneaky jump in pricing or need to add 5 other tools just to get the job done.

You can build lead magnets, segment your audience, send weekly newsletters, and run automated sales sequences — all in one place.

Everything You Actually Need

Most of my clients aren’t trying to build out massive enterprise systems. They just want a platform that:

• Sends their weekly newsletter
• Triggers a welcome email when someone signs up
• Tags people based on what they’re interested in
• Sends the right email to the right person at the right time

Kit nails all of that.

Plus, their customer support is genuinely helpful and fast. If you ever get stuck, it’s easy to get real answers from real humans not just endless help docs.

The One Downside (and Why I’m Sticking Around Anyway)

If I had to pick a downside, it’s the reporting.

It’s not super advanced, especially if you want deeper insights into deliverability or segment-specific performance.

That said, for 90% of users, it’s still totally sufficient. You can see open rates, click rates, unsubscribes, and basic funnel stats.

And to be honest? I’m holding out hope that improved reporting is on the horizon. The platform keeps getting better with every update, so I’m not going anywhere.

Final Thoughts

If you’re looking for an email marketing platform that’s simple to use, powerful under the hood, and doesn’t cost a fortune, Kit is it.

And if you need help setting up your list, creating automations, or segmenting your audience based on your offers? I’ve got you.

Apply to work with me here and let’s get your email marketing set up to make sales and scale!

You don’t need to duct-tape ten tools together to run a smart, strategic email list. Kit can handle it and I can help you make it work for your business.