(yes, even if you hate spreadsheets)

Let’s be real most business owners aren’t starting their business because they love looking at numbers.

They’re visionaries. Creators. Service providers. Coaches. People who are really good at what they do.

But what I see way too often is they’re running successful businesses, booking clients, launching offers… and still feel like they’re flying blind when it comes to their numbers.

If that’s you, you’re not alone.

And this isn’t a shame moment. It’s an invitation to shift how you think about your data.

Your Numbers Tell a Story (If You Know How to Read It)

Every payment that comes in, every dip in revenue, every unexpected expense they’re all trying to tell you something.

• Maybe that low launch conversion wasn’t a fluke.
• Maybe you’re bringing in consistent revenue but spending way more than you realized.
• Maybe the offer you think is your “signature” isn’t actually the one carrying your business.

When you can see what’s working and what’s not, you can make smarter decisions. Not just guesses.

Financial Clarity = Strategic Power

Looking at your numbers isn’t just about budgeting or forecasting.
It’s about giving yourself the ability to make moves based on facts instead of feelings.

• You’ll know if you can hire that VA, bump your ad spend, or take a break next month.
• You’ll spot patterns like how your email list grows every time you launch a freebie, or how your expenses spike every time you join a group program.
• You’ll stop feeling like you’re just reacting and start feeling like you’re running the show.

You don’t need a CFO or a finance degree. You just need a simple system that shows you what’s coming in, what’s going out, and what’s working.

You Don’t Have to Be a “Numbers Person”

You don’t have to love spreadsheets. You don’t even have to build one yourself.

You just need to look at your numbers regularly and actually listen to what they’re telling you.

Start with:

• Monthly revenue and expenses
• Profits by offer
• Any trends in payments, launches, or recurring revenue

That’s it. You can build from there.

Final Thought

Your financial data isn’t something to be afraid of. It’s one of the most powerful tools you have as a business owner, not just to stay afloat, but to grow sustainably and with intention.

If you don’t have a clear system for tracking your data, or you’re not even sure what you should be looking at I can help with that. It’s something I support a lot of my clients with behind the scenes.

Apply to work with me here and let’s get you some clarity, stat.

You don’t have to figure it all out overnight. But you do need to stop ignoring it. Because your next best move? It’s probably hiding in your numbers.