What to delegate first when you’re running a growing business solo

Why Delegation Feels Hard (But Isn’t)

I got a DM a couple days ago, and honestly, it’s something I hear all the time: “I don’t even know what to delegate. I just feel behind all the time.”

She was mid-launch, juggling 17 browser tabs, approving a last-minute sales page edit, and trying to figure out why one of her automations wasn’t firing, all while still writing Instagram captions and manually tagging new email subscribers because she didn’t have time to worry about trying to set up the tech to do it automatically.

If that feels too familiar… you’re not alone.

When everything feels urgent and important, it’s really hard to zoom out and ask “Wait… what could I not be doing right now?”

And honestly? That’s where it starts.

Delegation isn’t about outsourcing for the sake of it. It’s about making space mentally, emotionally, operationally, so you can focus on the parts of your business only you can do.

The Real Reason You’re Doing Everything Yourself

What most business owners don’t realize is that delegation is a skill. Clarity takes space, and doing everything yourself is usually just a pattern, not a personality trait.

You’re not bad at running a team. You’re not behind for not having SOPs in place. You’re not lazy for wanting support.

You’ve just spent years being the contingency plan. So of course it feels foreign to let something go. That doesn’t make you bad at delegating, it means you’re used to overfunctioning.

What to Delegate First (and What to Let Go Of)

Start by asking:

• What tasks feel draining, repetitive, or avoidable?
• Where do things always get stuck?
• What would free up the most mental space if it wasn’t on your plate anymore?

It could be:

• Scheduling your email newsletters
• Setting up or updating your course content
• Setting up and testing your checkout links
• Creating tags and automations in your email marketing platform
• Uploading and scheduling podcast episodes
• Managing your inbox or client follow-ups

If you can name it, you can probably delegate it. And if you can’t name it yet? That’s okay too because that’s where support starts.

Download the Free ‘Making Space’ Guide to Start Delegating

If you’re ready to stop doing everything yourself but don’t know what to hand off first, I made something for you.

It’s called Making Space — and it’s a free guide to help you:

• Pinpoint the tasks and tools you can delegate now
• Understand what kind of support would serve you best
• Audit your business backend in a super simple, judgment-free way

Whether you’re brand new to delegating or just need to reset your systems, this is a really good place to start. Click here to download the guide.

Remember, you don’t have to do it all alone. And honestly? You were never meant to.