Scaling a Founder-Led Business from Early Six to Seven Figures

Sarah Baldwin

Somatic Experiencing Practitioner

Evolving from launch support into a strategic leadership role that helped scale the business through marketing strategy, operational systems, team development, and launch execution over two years.

Fractional COO + CMO
marketing strategy
launch strategy
operations strategy

team leadership
customer journey
marketing automation
business growth

key results:

Supported the company's growth journey from early six figures in annual revenue to seven figures.

Scaled from Early Six to Seven Figures

Expanded from an initial launch project into a multi-year leadership role overseeing marketing, operations, and business growth.

Long-Term Strategic Partnership

Led strategy and execution across recurring launches, evergreen initiatives, webinars, and customer lifecycle improvements.

Multiple Successful Program Launches

Built the systems, processes, and team foundations needed to support continued business growth.

Scalable Marketing & Operations Infrastructure

the challenge:

When Sarah first reached out, the business had outgrown its existing systems.

She was preparing to launch her signature program, You Make Sense, while also transitioning from a primarily one-on-one practice into a scalable online education business. Marketing systems were scattered, launch execution required additional leadership, and many of the operational foundations needed to support future growth had yet to be established.

Initially, the engagement focused on providing launch strategy, funnel implementation, and technical expertise. Following the success of that first launch, the role quickly evolved into a long-term strategic partnership supporting the company's continued growth.

As the business expanded, my role evolved far beyond launch implementation into strategic marketing and operational leadership.

Over the following two years, I partnered closely with Sarah to create and oversee marketing and operational strategy, launch planning, operational systems, customer journeys, and team coordination. Together, we built the infrastructure required to support a rapidly growing education business—from launching new programs and optimizing existing offers to implementing scalable systems, improving internal operations, and strengthening the customer experience across every stage of the business.

Rather than solving isolated marketing and operations problems, the focus became building an organization capable of sustaining long-term growth.

the solution:

strategic initiatives

Led strategy and execution for quarterly launch campaigns.

Supported the development and launch of new programs.

Designed and optimized customer journeys, funnels, and lifecycle email marketing.

Built automated marketing systems, tagging, segmentation, and program onboarding experiences.

Managed marketing operations across webinars, campaigns, and evergreen initiatives.

Implemented project management systems, communication processes, and operational workflows.

Helped recruit and onboard team members while establishing internal meeting cadences and planning processes.

Served as a strategic partner across marketing, operations, launches, and business growth.

results:

What began as a project-based launch engagement evolved into a long-term strategic partnership that supported nearly every stage of the company's growth.

Over two years, the business expanded from early six figures in annual revenue to seven figures, supported by increasingly sophisticated marketing systems, repeatable launch frameworks, stronger operational processes, and a growing team. As the business evolved, so did my role—from providing launch and technical support to leading marketing strategy, operational planning, team coordination, and execution across major business initiatives.

Beyond the revenue growth, the company gained the infrastructure needed to operate at a significantly larger scale. Launches became more repeatable, customer journeys more intentional, internal operations more structured, and the team better equipped to support continued expansion—all while allowing the founder to focus more of her time on vision, teaching, and thought leadership.

Meet Brogan,

The brain behind the businesses you admire.

Over the past decade, I've worked alongside founders at every stage of growth, from growing service businesses to established seven-figure brands, helping them navigate launches, marketing, team, business strategy, and the decisions that shape what comes next.

My background spans strategy, operations, marketing, and implementation, giving me a unique perspective on how businesses actually grow, not just in theory, but in practice.

Today, I bring that experience together to help founders make thoughtful decisions, build stronger marketing strategies, and create sustainable momentum.

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